Turkey free essay sample

Turkey BY ntm289 Abstract This paper explores the different characteristics in the economic and cultural aspects in the country of Turkey in relation to introducing a foreign business into a new country. The economic characteristics that will be assessed will be factors such as GDP per capita and GDP growth rate, Inflation and Unemployment, FDI inflows, FDI potential index, and FDI performance index, along with the countrys competitive index. There will be an explanation of how the factors mentioned above have effected the countrys economic freedom in the last 10 years and how it changed, how orruption changed in the last 10 years, and how governance changed in the last 10 years. Lastly it will explore the countrys culture relevant to running a business in Turkey such as the political, legal, social, religious, and gender based aspects along with an evaluation of the Hofstede framework for Turkey. In 2002, Turkey, along with many other countries, suffered from a global economic downturn but came out relatively un-hurt and continued through out the years to work on a more open and free economy (2013 index of). We will write a custom essay sample on Turkey or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Their largely free-market economy is driven by its industry and service sector with 25% of employment coming rom its traditional agriculture

Edith Wharton - The House of M essays

Edith Wharton - The House of M essays Edith Wharton was born as Edith Newbold Jones in an aristocratic family in the city of New York. Wharton had no formal education but she was privileged enough to use her fathers library and was privately educated at home by governesses and tutors. She was expected to learn the social etiquette and conduct herself as a well-bred woman. She exhibited her creative talents from her childhood. Even before she could read she made up stories and later as an adolescent she wrote stories and novellas. At the age of twenty-three Wharton married Teddy Wharton. But their marriage was not a successful one for Teddy could not match Edith in her intellectual or artisitic interests. Apart from her career as a writer Wharton had a very important role to play as a social matron.During the first World War Wharton untiringly worked for the refugees in Paris.She also opened hostels and workhouses for women who had no support.However Wharton was dissatisfied as a wife and a society matron She lived in Pa ris till her death. She returned to United States only once and that was to accept the Pulitzer prize for her novel The Age of Innocence. Wharton authored about forty books and during her lifetime she enjoyed the company of writers like Hemmingway Theodre Roosevelt and Henry James. The writer Henry James immensely influenced Wharton . The House of Mirth was published in 1905 when Wharton was forty-three years old. Wharton primarily depicted the materialistic society in which she lived. She is best known for her portrayal of people and places in her works. In this novel she gives us a glimpse of the rich and materialistic New York upper class society, a subject she was well acquainted with. She wrote in A Backward Glance, There was before me in all its flatness and futility, asking to be dealt with as the theme most available to my hand, since I have steeped in it from infancy. The novel is unique because Wharton is not pretending to kn...

Breast Is Best Essay Research Paper Breast

Breast Is Best Essay, Research Paper Breast Is Best Breast eating non merely provides the perfect nutrient and nutrient bringing system for babies, it is besides the most household friendly pick a new female parent can do.# 8220 ; Human breast milk contains at least one hundred ingredients non found in cow # 8217 ; s milk and that can non be precisely duplicated in commercial expression # 8221 ; ( Eisenburg 3 ) . As a babe grows and alterations, chest milk automatically individualizes itself for each baby. The foods in chest milk alter themselves to suit the babe # 8217 ; s demands. Breast milk is more easy digested than cow # 8217 ; s milk or expression. # 8220 ; The sum of protein in female parent # 8217 ; s milk ( 1.5 % ) is lower than in cow # 8217 ; s milk ( 3.5 % ) ( Brockport 1 ) , doing it gentler on the baby # 8217 ; s tummy. Soy milk expressions are even further in composing from what nature intended. Brockport besides points out that # 8220 ; an baby that has been breast fed is less likely to go fleshy and it lower s the opportunity of fleshiness later in life # 8221 ; ( 2 ) . Virtually no babe is allergic to breast milk, while # 8220 ; beta-lactoglobulin, a Smith 2 substance contained in cow # 8217 ; s milk can trip an allergic reaction which can be life endangering # 8221 ; ( Denmark 1 ) . Some suspect this to be the cause of certain instances of Sudden Infant Death Syndrome. Denmark states that # 8220 ; for every 87 unnaturally fed babes who die from SIDS, merely three chest Federal babes die from SIDS # 8221 ; ( 1 ) . Nursed babes are about neer constipated because of the easier digestibleness of chest milk. Breast fed babes are less likely to endure from gripes, gas, and inordinate ptyalizing up. They besides seldom have diarrhea-since chest milk seems to destruct some diarrhoea doing beings and to promote the growing of good vegetations in the digestive piece of land, which further discourages digestive disturbance. Large sums of Na are hard for a babe # 8217 ; s kidneys to manage. Breast milk contains one-third the mineral salts of cow # 8217 ; s milk, therefore doing it soft to the kidneys. There is less phosphoric in chest milk every bit good. The higher P content of cow # 8217 ; s milk is linked to a reduced Ca degree in the expression fed infant # 8217 ; s blood. Breast Federal babes are far less likely to go sick during the first twelvemonth than expression fed babes. # 8221 ; The transportation of immune factors in chest milk and in the pre-milk substance, foremilk, provides partial protection. Every clip chest fed babies suckle at their female parent # 8217 ; s chest from the first clip to the last ; they are acquiring a healthy dosage of anti-bodies to bolster their unsusceptibility to Smith 3 disease # 8221 ; ( Eisenburg 54 ) . One recent survey suggest # 8221 ; there may besides be a reduced hazard of childhood malignant neoplastic disease in chest Federal babies # 8221 ; ( Eisenburg 55 ) . Breast Federal babes are well-fed since chest eating plants by supply and demand. The more the babe nurses the greater the female parent # 8217 ; s milk production. Overall, babes that are breast Federals have less wellness jobs than babes that are unnaturally fed. # 8220 ; They have three times fewer ear infections, five times fewer urinary piece of land infections, five times fewer serious unwellnesss and seven times fewer allergic reactions. Babies who are fed mother # 8217 ; s milk entirely, for at least their first 26 hebdomads, are six times less likely to develop lymphoma ( a type of malignant neoplastic disease ) in childhood, and babes breast fed for at least one twelvemonth are merely half as likely to develop diabetes # 8221 ; ( Sears 41 ) . Breast milk can get down a life-time of good wellness for a babe. As grownups, people who were breast Federals have: less asthma, diabetes, fewer tegument upsets, fewer allergic reactions, lowered hazard of bosom onslaught due to take down cholesterin degrees, fewer ulcers, less Crohn # 8217 ; s disease, and protection from certain chronic liver diseases. Breast milk encourages proper development. It promotes # 8220 ; good jaw development # 8221 ; , which has an advantage to proper tooth development and alliance, and # 8220 ; active usage of oral cavity and lingua while breast-feeding encourages proper address development. Switch overing babe from right to go forth arm Smith 4 while feeding promotes balanced oculus musculuss # 8221 ; ( Dermer 1 ) . In add-on, Dermer states that # 8220 ; breast milk enhances structural development of the oculus and allows growing and development of babe # 8217 ; s encephalon and cardinal nervous system ( 2 ) . Recent surveies show higher IQ tonss for chest Federal kids, straight correlated with the length of clip they were breast Federal. Aside from the nutritionary, physical, and mental advantages of chest eating, the chest fed baby tends to be happier and more confident. Obvious are the chest eating advantages to the baby, but what about for the female parent? When a female parent chest feeds her babe, they bond. The skin-to-skin contact and interaction promotes adhering and enhances understanding and credence. A survey from a underdeveloped state found that when chest eating rates were increased among female parents with a important forsaking rate, fewer of these female parents abandoned their babes. Breast eating besides encourages feelings of peace, satisfaction, relaxation, and intimacy. Immediately after birth, the babe # 8217 ; s sucking causes perennial explosions of oxy-toxin to be released which in bend contracts the womb. This protects the female parent from postpartum hemorrhaging every bit good as assisting the womb to return to its normal size, which finally aides the female parent in returning to her pre-pregnancy weight. Mothers who breast provender are at a lower hazard for chest malignant neoplastic disease. Eisenburg tells us that # 8220 ; adult females nursing for a lifetime sum of two old ages lower Smith 5 their hazard before climacteric by 40 per centum. Nursing for six old ages lowers their hazard before climacteric by 66 per centum, and seven old ages of nursing lowers the hazard of chest malignant neoplastic disease throughout a adult female # 8217 ; s life-time to about zero # 8221 ; ( 55 ) . Breast eating besides lowers the hazard of other malignant neoplastic diseases such as ovarian and uterine malignant neoplastic diseases. On a lighter note, allow us non bury God # 8217 ; s natural chest augmentation which enhances the chests appearance far more dexterously than any sawbones # 8217 ; s manus.# 8220 ; Breast eating entirely, without solids or addendums, delays the oncoming of ovulation and monthly catamenial rhythms # 8221 ; ( Dermer 1 ) , which contributes significantly to household planning and child-spacing. In making this, the female parent is practising the lactactional amenorrhoea method which is over 98 per centum effectual in forestalling gestation the first six m onths postpartum. The degree of protection T biddy decreases in relation to the strength and frequence of suckling. In Senegal, where female parents breast provender for an norm of 19 months, and in Bangladesh, where female parents breast feed an norm of 31 months, births are at least two old ages apart. The child-spacing consequence of chest eating is particularly relevant to adult females for whom contraceptive method is unaffordable, unavailable, or unacceptable. Breast milk is readily available and convenient, no bottles to warm or formula to blend. In contrast, trust on bottle-feeding is peculiarly hazardous for households with low incomes and limited entree to clean H2O and fuel. Too Smith 6 frequently, taint occurs when bottles can non be decently sterilized, and malnutrition consequences when babes are bottle-fed liquids such as diluted juices or teas. The economic sciences of breast-feeding are besides of import to see. Breast- feeding saves households clip and money that would be spent on buying infant expression, bottles, wellness attention, and fuel. For illustration, # 8220 ; the mean cost of feeding a six-month old babe is eight hundred and 55 dollars for one twelvemonth # 8221 ; ( Brockport 3 ) , utilizing powdery expression. Concentrated and ready to utilize expressions be even more. This is equal to at least the mean family # 8217 ; s monthly per capita income in many developing states. On the norm, households spend two hundred dollars in wellness attention claims for the norm one twelvemonth old unnaturally fed babe. Because chest Federal babes are healthier than those who receive chest milk replacements, households save clip and money that would be spent on visits to wellness practicians and on buying medical specialties. In short, breast eating enables households to accomplish great autonomy, therefore cut downing their dependence upon commercial ( and interior ) merchandises. The painstaking individual should besides be sensitive to the effects chest eating has on the environment. Breast eating is ecologically sound since it uses merely renewable resources and produces merely biodegradable wastes. In Smith 7 contrast, bottle-feeding utilizations non-renewable resources such as Sn, plastic, glass and Si, and produces non-biodegradable wastes and pollution. Furthermore, while chest milk is produce locally and on demand, bottle-feeding merchandises are frequently transported considerable distances by transnational companies. Eisenburg points out that # 8220 ; Artificial milk involves ; overgrazing of land by cowss, usage of chemical fertilisers to turn the soy, usage of valuable environmental resources for expression production, packaging and transporting of the merchandise, usage of H2O and fuel in commixture and heating the merchandise, waste disposal of the tins, bottles, accoutrements, cartons, etc. Artificial eating additions social and personal wellness attention costs and harmfully effects the environment # 8221 ; ( 56 ) . Harmonizing to the Surgeon General of the United States, 30 to forty per centum of new female parents start off chest feeding their babes. The official end of the Surgeon General # 8217 ; s office is to duplicate the figure so that 70 five per centum of new female parents are breast-feeding. The adult females least likely to breast provender are low-income adult females. Unfortunately, these are the really adult females who are most likely to go corpulent after gestation and whose babes could most profit from the long-run wellness benefits of chest eating.# 8220 ; Ever since Eve put Cain to suckle for the first clip, breast-feeding has Smith 8 been coming of course to female parents and neonates. Right? Well, that is non ever the instance, at least non right off # 8221 ; ( McGough ) . Eisenberg would hold to this statement. Although nursing does come of course, he believes # 8220 ; It comes of course a small later for some female parents and babes than others # 8221 ; ( 58 ) . Sometimes there are physical factors that hamper those first few efforts ; at other times it # 8217 ; s merely a simple deficiency of experience of both participants. Whatever might be maintaining the babe and the chests apart, it won # 8217 ; t be long before they are in perfect sync, every bit long as the female parent doesn # 8217 ; t give up foremost. Some of the most reciprocally fulfilling breast-baby relationships begin with several yearss of fumbling, failed attempts, and cryings on both sides. As a first clip female parent I can associate to challenges of larning to breast-feed. I have a healthy, smart, good adjusted ( non to advert beautiful ) babe miss. I contribute a big portion of those qualities to breast-feeding. I was a chest babe myself, and upon larning that I was pregnant, I had really small vacillation in make up ones minding if I would follow in my female parent # 8217 ; s footfalls. I did extended research on the pros and cons of breast-feeding and came up with really few cons. I feel that chest eating my girl was the first and most of import gift I could give her, aside from love. The satisfaction that I received from nursing her far outweighs any incommodiousnesss that I might hold incurred. The comfort of cognizing that she was acquiring the best, most Smith 9 alimentary nutrient possible is an indefinable one, and the intimacy that we portion because of it is invaluable. Although I was merely able to nurse her for five months, I would non merchandise the experience or the benefits for anything. I hope to be able to nurse my following kid for a twelvemonth. Obstetricians, baby doctors, nurse-midwives, even makers of infant expression agree that breast-feeding is best. No affair how far engineering progresss, there will ever be some things that Mother Nature does best. As Oliver Wendell Holmes the Elder said over a century ago, # 8220 ; A brace of significant mammary secretory organs has the advantage over the two hemispheres of the most erudite professor # 8217 ; s encephalon in the art of intensifying a alimentary fluid for babies # 8221 ; ( 58 ) . Smith 10 Brockport. # 8220 ; Advantages of Breast-feeding # 8221 ; . hypertext transfer protocol: //www.acs.brockport.edu/~bb1368* . Page 1-3. Denmark.. # 8220 ; Breast-feeding for Good Health # 8221 ; Advertisement. Department of Health and Human Services. July 1999. Dermer, Alicia. # 8220 ; Breast-feeding: Good for Babies Mothers and The Planet # 8221 ; . hypertext transfer protocol: //medicalreporter.health.org* . page 1 A ; 2. Eisenburg, Heidi E. Murkoff, and Sandee E. Hathaway. What to Expect the First Year. New York: Workman, 1996. McGough, Patrick. Telephone interview. 13 July 1999. Sears, William. # 8220 ; Ensuring Baby # 8217 ; s Health. # 8221 ; Rearing. January 1998.

Essay 6 Example | Topics and Well Written Essays - 250 words

6 - Essay Example The armies always came out victorious. Crops and houses of the enemy were spared and if there was famine, food was ordered so that those who were newly won find their rule favorable (De Cieza 598). De Cieza also explains that the system of tribute collection for the Inca was very well organized. It is argued that all villages knew where to send their tributes. Incas visited the kingdom with great pomp in greatly adorned rich litters and many people filled the slopes and hills to see his passing calling blessings on him (De Cieza 598). Duran dissimilarly argues that the principle way in which kings and warriors used to obtain glory was soldiery. They had to be the best in destroying armies, taking prisoners and killing. Then they were given rewards, honors and weapons to proof their deeds (Duran 596). In spite of these differences, there are some similarities on their views especially on the severity of punishments on wrong doers. Duran states that adulterers were to be stoned or thrown down into rivers and buzzards while and thieves were to be sold as slaves or killed (595). De Cieza also states that ravishers of women, thieves and conspirators against the Inca were to have their heads cut off or killed in their manner of choice (598). In conclusion, De Cieza seems to appreciate the civilizations of the Incas especially on how well they conquered vast lands without war while Duran tends to focus more on the brutality of the Aztecs especially punishments that they inflicted on their war

The essential features of prokaryotic replication or Transcription in Essay

The essential features of prokaryotic replication or Transcription in prokaryotes and eukaryotes - Essay Example The essential features of prokaryotic replication Cells are mainly differentiated into two classifications namely prokaryotic cells and eukaryotic cells. There are many differences in these two types of cells as well as the genetic processes that they undergo. Much research has been done on analyzing the genetic process in the prokaryotic cells and this paper will focus upon the prokaryotic cells with regard to the important features of replication in these cells. The prokaryotic cells are small in diameter and their size ranges from 1 till an average of 5 micrometer. The genetic material of prokaryotic cells is distinct in its own way. The DNA of these cells does not lie within a nuclear envelope and this DNA is also not bounded to histones. A distinct structure where the DNA is present in the prokaryotes is present which is known as nucleoid. These cells also possess only one chromosome which is folded many times for it to fit into the prokaryotic cells. Mitotic division is absent and thus mitosis is not a feature of prokaryotic cells. Specialized cell structures which are surrounded by membranes like mitochondria and lysosomes are also not present in the prokaryotes. The size of the ribosomes in these cells is small and is 70 S. The cell wall of prokaryotic cells is stiff due to the presence of peptidoglycans. Replication is a process whereby new genetic material is formed with the copying of the parent genetic material. It is basically the formation of daughter DNA from the parental DNA strand. It is considered to be a process for the production of offspring and this process needs to be carried out in a much regulated manner to maintain the stability of the gene line so that mutations do not occur as they can serve to produce grave consequences. Prokaryotic replication has mainly been studied and understood by carrying out extensive research on the organism E. coli which is a bacterium. This replication has served to open ways for understanding the mechanis ms that occur during the process of replication in eukaryotes as this process is more complicated in the eukaryotic cells. The DNA in prokaryotes is basically round and it has two strands. The initiation point where the replication begins is termed as ori which stands for origin of replication. In different prokaryotes there are different oris which are basically the points where certain double stranded DNA specific proteins attach to certain DNA sequences which are repeated. In E. coli the DnaA which is a specific protein comes and binds to the oriC which is the origin of replication. It is at this point that the unwinding of the double stranded DNA starts to occur. There are many important steps that are required during the separation of the two strands of DNA for replication and the formation of the

The Kite Runner by Khaled Hosseini Essay Example for Free

The Kite Runner by Khaled Hosseini Essay A strong, healthy relationship between a father and son allows for a happy family and lifetime. In The Kite Runner, Khaled Hosseini illustrates the fragile relationship between Baba and Amir and how easily a third party could affect the relationship. Amir can now transcend his relationship with his father by confronting his past, locating his courage and portraying his redemption. Amir confronting his past allows him to transcend his relationship with his father. Amir first attempts to confront his past by travelling to Afghanistan. Amir must confront his memories of the horrible things that he created. Amir forced Ali and Hassan out of his house and more importantly, out of his life. This is a desperate attempt to become closer to Baba. To confront his past, Amir must remember Hassan and remember what they used to share. Amir referred to the letter Hassan wrote for him, and remembered â€Å"Hassan had said in his letter that the pomegranate tree hadn’t borne fruit in years. Looking at the wilted, leafless tree, I doubted it ever would again. I stood under it, remembered all the times we’d climbed it, straddled its branches, our legs swinging, doppled sunlight flickering through the leaves and casting on our faces as a mosaic of light and shadow. The tangy taste of pomegranate crept into my mouth.† (Hosseini 276-277). The pomegranate tree represents Hassan and Amir’s friendship. When Hassan and Amir were good, happy and caring friends, the tree produced delicious fruit. Now that Hassan and Amir have not been friends for many years, the tree is wilted and all life from the leaves have disappeared. The tree will no longer produce any fruit and Amir and Hassan will not have anymore chances to become friends again, but Amir can repay Hassan. Another reason that Amir went back to Afghanistan was to rescue Sohrab; Hassan’s son. This was Rahim Khan’s dying wish. Amir is confronting his past by fighting for his friend’s loved one. Amir is confronting the fact that even though he cannot face Hassan, he will face his son. This is the way Amir will be good again. Rahim Khan knows how Amir can fix his problems, Rahim also knows that â€Å"There is a way to be good again† (Hosseini 202). Rahim Khan’s way to be good again for Amir is to rescue Sohrab. Rahim knows this act will be very beneficial for Amir’s future. In Amir’s childhood, he also had to deal with bullies and in that regard, Assef was the major antagonist. Even when Assef is older, he is still a problem in Amir’s life. Assef is part of the Taliban, terrorizing many people. Amir was face to face with his bully and when he discovered that Assef was abusing Sohrab, Amir spoke his mind and confronted Assef on how horrible he has become. Amir was furious, he had to confront Assef and stand up for what he believes is right, because he knows â€Å"’Stoning adulters? [.] Raping children? [.] Flogging women for wearing high heels? [.] Massacring Hazaras? [.]’† (Hosseini 297-298). These things should not be allowed to continue without any punishment to the person causing them, in this case, Assef. Amir has confronted his past and is now able to move onto his other problems, problems he has with his father. Aamir has to locate his courage so he can face all of his other problems with confidence. While Amir was in Afghanistan, trying to find Sohrab, he tried looking in a local orphanage since Sohrab’s parents had been murdered. When Amir arrived at the orphanage, he asks for Sohrab. The man who runs the orphanage (Zaman) claims to not know of Sohrab. Amir pushes and pushes for Zaman to tell him where Sohrab is. Finally, it is revealed that Zaman sells children to the Taliban. Amir had to locate his courage to tell this man what he was doing wrong. Amir sees this act as greed in order to receive money. Zaman told Amir that â€Å"’[t]here is a Talib official,† he muttered. â€Å"He visits once every month or two. He brings cash with him†¦.† â€Å" Usually he’ll take a girl. But not always.† â€Å"And you allow this?’† (Hosseini 268). Amir confronts Zaman because he found the courage to speak what was on his mind and what he belie ves in. Amir has never been in a fight because he always had Hassan to protect him. Now that Amir did not have Hassan anymore, Amir was challenged to fight Assef to save Sohrab. Amir found the courage he needed because he knew he was finally going to get what he deserved. Sohrab was worth fighting for. Assef has a principle he follows, nothing was free, he demonstrates that Amir have Sohrab for free because everything comes with a price. As Amir tries to take Sohrab, Assef challenges ‘â€Å"I didn’t say you could take him for free.’ I turned. ‘What do you want?’ â€Å"You have to earn him.’† (Hosseini 300). Amir fought Assef to prove a point and so he could finally stand up for what he believes in and that took courage. Baba always stands up for what he believes in, Amir admired that. When Amir stands up for what he believes in, he is transcending his relationship with Baba. Amir wants to adopt Sohrab, but when Amir arrives at the American Embassy, he soon finds out that it will be tough to adopt him. Amir finds out he will need a good immigration lawyer to be able to adopt Sohrab. Amir learns of this difficulty that will come with the adoption, but he needs clarification, he asks the worker â€Å"’You mean to pursue this?’ †¦..’Then I advise you to get a good immigration lawyer.’† (Hosseini 348). Amir was given a warning about his challenging future endeavor. He needs to adopt Sohrab. Going through this process to get Sohrab requires courage, Amir is ready to take on these responsibilities. At last, Amir is â€Å"good again.† (Hosseini 202). Amir portrays many emotions, feelings and states of mind when he returns back to America: happiness, cheer, compassion and most importantly, redemption. Without even knowing it, Amir becomes a role model. Amir models how to fix mistakes and also how to treat one another. This is how Amir portrays his redemption. Amir teaches equality, these are his new beliefs. Amir stands up for his beliefs because Amir is a new man. Amir taught this lesson to General Taheri: ‘â€Å"And one more thing, General Sahib,’ I said. ‘You will never again refer to him [Sohrab] as a ‘Hazara boy’ in my presence. He has a name and it’s Sohrab.’† (Hosseini 380). This passage from the novel contributes to Amir’s ability and process of transcending his relationship with Baba. Amir is not himself anymore, he is acting and portraying someone else he knew who has a better relationship with Baba. Amir is portraying Hassan’s way of life: forgiveness, loyalty, affection, empathy, and more. The most dominant expression that Amir is portraying, is redemption. Amir portrays his redemption by being loyal. Loyalty was a principle in Hassan’s life. Amir showed his new found loyalty to Sohrab by stating the same words Hassan spoke to Amir to show his loyalty towards Amir, ‘†For you, a thousand times over’† (Hosseini 391). Amir grew a new, deeper connection than being friends with Hassan; Hassan’s loyalty lives on through Amir. This allows Amir to leave Baba and his relationship because he is now a new man. Amir remembers that he has been redeemed because he has a life changing event, he is thankful for this. Amir now knows what it takes to redeem himself and this way, he is more forgiving of others. Since Baba lied to Amir and hid the truth about Hassan and Amir being half brothers, he could see past that because he has transcended his relationship with Baba. Amir remembers his redemption by remembering the person who allowed him to redeem himself, Hassan. Sohrab would always be told about what his father and Amir had shared, this is how Amir connected to Sohrab. Sohrab was told about Hassan and Amir’s kite fighting experiences; ‘†Watch, Sohrab. I’m going to show you one of your father’s favorite tricks, the old lift-and-dive.’† (Hosseini 389). As this plan helps remind to remind Amir of his journey, it also makes Sohrab feel more comfortable around Amir because Sohrab now knows that his father shared something special with Amir. Amir also helps Sohrab remember his father in this same way. By Amir portraying Hassan, he is portraying his redemption and transcends his relationship with Baba. Throughout The Kite Runner, Khaled Hosseini demonstrates the fragile relationship between Baba and Amir and how easily a third party could affect the relationship. Amir is now able to transcend his relationship with his father by confronting his past, locating his courage and portraying his redemption. This process of Amir transcending his relationship with Baba allows Amir to withhold a new relationship between an uncle and nephew. Also illustrated in this novel is a strong, growing relationship between an uncle nephew can last a lifetime if happiness, loyalty, affection and compassion are present in the relationship. This theory holds true to life and does not just live in a novel. Works Cited and Works Consulted Hosseini, Khaled. The Kite Runner. N.p.: Anchor Canada, 2004. Print.

Dragons Essay example -- Expository Animals History Essays

Dragons What’s the first thing people think when they hear the word â€Å"dragon?† Most Americans and Europeans probably envision a huge scaly green beast, one that sits on a hoard of golden treasures and breathes fire. Asians are more likely to think of a benevolent snake-like creature, one that controls rains and rivers. And some people will think of the dragons in movies, or in books, which come in innumerable shapes, sizes, and dispositions. Practically every culture on Earth has dragons of some kind. The broadest way of categorizing dragons is into Western and Eastern dragons, though some of the dragons in the media have distinct characteristics as well. And then, of course, is the ultimate question: did they exist? Western dragons are the storybook monsters that most Americans recognize. The most common variety have four legs, two bat-like wings, a long tail, and a lot of teeth. They breathe fire, are covered in scales, hoard treasure, and have dangerous claws. They vary in color, and can be any shade of the rainbow, white, black, or any of various metallic shades. They are usually fierce, and feast on young virgins or sheep sacrificed by nearby villagers in an attempt to pacify the beast (Blumberg 6-7, Lurie n.p, Walker, Tempest). The Eastern dragons, by contrast, are benevolent water spirits. They are long and sinuous, covered in scales, and wingless, though they have four legs. They have whiskers, horns and often a mane, and always have a pearl either under the chin, in the mouth, or in the claws. Eastern dragons govern rain and rivers, and breathe clouds rather than fire. They are fond of swallow’s meat, and afraid of centipedes. The Chinese and Japanese emperors were believed to be descended from dragons (Ayles... ...gons have over the human imagination is as legendary as the great beasts themselves. Works Cited Aylesworth, Thomas. The Story of Dragons and Other Monsters. New York: McGraw-Hill, 1980. Blumberg, Rhoda. The Truth About Dragons. New York: Four Winds Press, 1980. Dickinson, Peter. The Flight of Dragons. New York: Harper and Row, 1979. Dragonheart. Dir. Rob Cohen. , 1996. Lurie, Alison. Fabulous Beasts. New York: Rae Publishing Company, 1981. McCaffrey, Anne. Moreta: Dragonlady of Pern. New York: Ballantine Books, 1983. Mulan. Dir. Barry Cook and Tony Bancroft. Disney, 1998. Pete’s Dragon. Dir. Don Chaffey. Disney, 1977. Tempest. â€Å"Advanced Dragon Description.† D.R.A.G.O.N.S. n.d. 14 May 2002. . Walker, Jennifer. â€Å"Physiology of a Dragon.† Here Be Dragons. n.d. 14 May 2002. <

Loganivllle high school Essay

A person’s identity is simply who they are. Different aspects of life can shape the way you define your own identity. In their article, Kim Tsai and Andrew Fuligni explain that a person’s identity is shaped when they go off to college. Their beliefs gather that a four year college prepares students to seek their identity more so than a 2 year college. Another article, written by Silvia Santos, Anna Ortiz, Alejandro Morales, and Monica Rosales addresses identity. It correlates campus diversity with students’ ethnic identity. They ultimately argue that campus diversity allows a more powerful insight to one’s identity. While both articles look at the way colleges influence students to explore their identities, one article believes extracurricular influence it and the other believes it is the multi diversity of the college. Both group of authors would conclude from their findings that students enrolled at four year school will be more involved in searching for their identity. Both studies hint that a sense of belonging is related to a college student’s feel of their identity. For a large number of students, campus diversity was a positive and enriching experience that fostered a greater sense of  belonging and feelings of inclusion and acceptance (Santos, Morales, Ortiz and Rosales 107). Tsai and Fuligni write, â€Å"Interactions with students from various backgrounds at diverse colleges may also promote search of and belonging to one’s own ethnic group† (58). Both authors agree that a sense of belonging is always needed in establishing your own identity. The major difference between the group of authors is their belief on the effects of going to a diverse campus and being involved in extracurricular activities. Tsai an Fuligni believe that extracurricular activities drives the student to start looking into their identity, while Santos,  Morales, Ortiz, and Rosales believe that going to a diverse campus causes the students to seek their identity. Kim Tsai and Andrew Fuligni focus their research on the fact that being involved with extracurricular activities helps strengthen emotional wellness through engaging in ethnic identity (57). The authors explain by engaging in extracurricular activities students encounter different ethnic backgrounds that illuminate differences in their culture raising ethnic identity issues. (62). The authors believe that being involved with extracurricular activities is what ignites a  student into their ethnic search. This involvement in extracurricular activities depends mostly on whether or not the student goes to a 2 year or 4 year school. A 4 year school offers more extracurricular activities than a 2 year school will. Because of this, students at 4-year colleges were engaged in greater levels of ethnic search and exhibited marginally higher levels of ethnic belonging than did students at 2-year colleges (Tsai and Fuligni 62). On the other hand Santos, Morales, Ortiz, and Rosales focus their research on campus diversity. They write, â€Å"A diverse  campus environment encouraged a more mature and evolving sense of ethnic identity in some students† (108). A student feels more comfortable having similar ethnic identities surrounding them to further explore them with their peers (Santos, Morales, Ortiz, and Rosales 108). Santos, Morales, Ortiz, and Rosales tend to develop their study more around the race aspect of the college students. They write, â€Å"The interview sample was composed of 29% White, 26% Latino, 22% African American, and 23% Asian† (106). On the other hand Tsai and Fuligni focused their ideas on what type of college the students chose and where they would be living. Both group of authors made assumptions around these different factors that significantly affect the development of the students ethnic identity. Also, the authors used different methods of researching to find their answers. Tsai and Fuligni write, â€Å"In the 12th grade, students completed questionnaires during school that assessed various domains including identity, academic achievement, and wellbeing (59). Participants also provided their contact information, including their home address, phone number, email, and contact information of two people who would likely know their whereabouts. The students were asked a series of questions that corresponded with their ethnic identity. Then, two years later, there was a follow up with the same students on these questions to see how their experiences changed (59). Santos, Morales, Ortiz, and Rosales used a bit of a different approach. The authors used actual college students, and the experiment was only conducted one time. They write, â€Å"Semistructured interviews were used to provide a holistic picture of the meaning of ethnic identity for students attending multiethnic universities. The interview protocol consisted  of 13 questions and related probes that tapped into the following content areas: (a) ethnic identification, (b) personal meaning of ethnicity, (c) expressions of ethnicity, (d) influences of interethnic interactions on ethnicity, and (e) socio historical forces that have impinged on ethnic identity â€Å" (106). One can conclude that these questions focused more directly on diversity rather than college type and involved activities. Santos, Morals, Ortiz, and Rosales conclude that campus diversity is benign in helping a student sculpt their identity, while Tsai and Fuligni believe that involvement in extracurricular  activities ignites a students will to explore their ethnic identity. Both group of authors went about different ways to explore how college students interact and develop their identities. All of them would agree that 4 year schools provide more campus diversity than a 2 year school. Furthermore, Tsai and Fuligni believe that involvement in activities outside of school sparks their insight to their identities. On the other hand, Santos, Morales, Ortiz, and Rosales believe that students who go to a college with diversity are more inclined to develop their identity. No  matter their similarities or differences though, both group of authors gave the readers a strong understanding of why college students seek their identity. Works Cited Monica Rosales, et al. â€Å"The Relationship Between Campus Diversity, Students’ Ethnic Identity And College Adjustment: A Qualitative Study. † Cultural Diversity And Ethnic Minority Psychology 13. 2 (2007): 104-114. PsycARTICLES. Web. 13 Sept. 2012. Tsai, Kim M. , and Andrew J. Fuligni. â€Å"Change In Ethnic Identity Across The College Transition. † Developmental Psychology 48. 1 (2012): 56-64. PsycARTICLES. Web. 13 Sept. 2012.

Costa Coffee Essay

1. Executive summary In this business report we are analysing the business environment in which our company – BESO and its main competitor – Costa Coffee operate. The main objective is to research, analyse and understand the competitor’s business strategy, to find out if there is a gap in their action plan and how we can take advantage of this. The report consists of SWOT analysis of BESO and PEST analysis of both companies. The target markets of both – BESO and Costa Coffee are similar. That makes the competition between them even bigger. The report also discusses the marketing approach and the various advertising campaigns conducted by Costa Coffee and the advertising techniques we decide to adopt in the long run. The distribution system of Costa Coffee is also considered and plans to expand to different locations. The pricing strategy of BESO is based closely to the strategy of Costa Coffee as we have adopted competitive pricing. In terms of ethical issues we examined the various types of corporate social responsibilities of Costa Coffee. 2. Introduction. The business report includes an analysis of Costa Coffee as a main competitor of BESO Coffee. The report examines the business environment where both companies operate in. It has been requested from the Marketing Director of BESO and also has to be focused only on the UK market. 3. BESO – Brief history BESO Coffee is a coffee chain settled in the UK in 2001. It has been established by an independent trader but later on when the business has grown, new stakeholders appeared. At first BESO’s target market was limited as well as the products it offered- only a few types of coffee and limited types of confectionary. However, only two years after launching BESO on the market it became popular through different groups of people, therefore the menu became much diversified and the target market as well. BESO has shown great performance during the years and has become one of the most recognized names on the current market. That is why Costa Coffee is determined as a main competitor of BESO. 4 5 The Marketing Profession 4. SWOT and PEST analysis 4. 1. SWOT analysis Strengths †¢ †¢ †¢ †¢ †¢ Efficient and trained staff Customer loyalty Brand recognition High quality coffee Friendly and relaxing atmosphere for our customers. Weaknesses †¢ †¢ †¢ †¢ †¢ †¢ Limited number of outlets Low levels of advertisement Interior design needs updating More range of the types of coffee available. Continual change in consumer taste Can be seen as an unhealthy product Opportunities †¢ Based in Central London which covers a large demographic of customers Olympics 2012 will bring in more sales Introduction of new products including healthy options. Retailing mugs and coffee equipment Threats †¢ †¢ †¢ †¢ Customers demanding fair-trade and organic coffee. Big chain coffee shops dominating the market. Economic issues and crisis Lack of ownership of primary resources e. g. Coffee farming. †¢ †¢ †¢ 4. 2. PEST analysis There are many different Political, Economic, Social and Technological issues that both our company and also Costa Coffee face within the coffee industry. Firstly, the first political issue to consider is that majority of coffee beans are brought and made in developing countries, so companies need to ensure that their coffee is made by fair-trade dealers and they need to consider the ethical conditions of the labor used. Another political issue includes all the taxes and tariffs incurred by any business operating within the UK, whether it be import tariffs or VAT on goods sold. The economic factors that our companies face are similar to the issues faced by many businesses within the whole goods and services market, this including the economic recession of 2008. Customers now have less disposable income to spend and as a result cut-down on the purchasing of non-vital goods. This is due to of unemployment rising and the levels of debt increasing. The social factors that need to be taken into consideration is that consumers are spending more money on coffee due to the demand for quality goods. This can be seen in the comparison of value of tea and coffee industry with coffee valuing at 738 million according to the Times (2008). As a result, companies need to ensure that buying coffee is not only a quick purchase, as they need to have value-added for customers including high quality coffee and a relaxing 5 6 The Marketing Profession atmosphere. Lastly, the technological issues that both our company and Costa face is the introduction of self-made home coffee by the use of coffee machines specifically tailored to make at home, for example, the Senseo coffee-machines. This can be seen as a threat to coffee shops as it is a cheaper alternative for customers in the long run. 5. Target market According to a Mintel report titled â€Å"Coffee Shops† published February 2012, â€Å"Two thirds of consumers buy coffee out of home, rising to three in four among 16-24-year-olds as core users†. Costa Coffee has the highest number of outlets within the UK totaled to 1,302 coffee shop chains as opposed to Starbucks who has 739 and Caffe Nero with 509 shops. It also claimed that â€Å"Costa has different store designs to suit different purposes such as ‘Metro’ which is aimed at the younger/urban consumers and ‘Evolution’ which is designed for more mature customers in provincial locations. It states its customer segments are ‘Recharge, Relax, Refuel’†. Therefore the target market for Costa Coffee ranges from a wide range of customers of different ages as it caters to many different needs. Students have been said to make up 30% of their target market, Professionals 45%, Families 10% and mature consumers 15% of the clientele. At BESO Coffee, our market we aim to target at is very wide as it ranges from teenagers to mature customers. We even target at families as we offer menus for younger children and parents. Our products are reasonably priced so it can be bought from people of many different income level groups, from working to upper class. 6. Marketing approaches Costa coffee have used many different marketing approaches and campaigns in order to succeed within the industry as it is important to continually update their marketing strategies. Costa has introduced campaigns such as ‘How Do You Like Yours’, which allowed customers to customize their coffee’s by for example adding espresso or syrup. This helps them differentiate themselves from competitors as it gives consumers more power and control over their purchase. Another campaign introduced by Costa was the arrival of Costa light in 2011, which offered low-calorie and healthier options to customers. This was an important step for Costa as there has been an increase in healthy eating trends, which can be seen in the figure below. Figure: Consumer demand for display of calorie content on restaurant menus, June 2010-December 2011 6 7 The Marketing Profession. Other campaigns included the launch of Costa Coffee Gift Card in November 2011 which allowed customers to buy card with pre-paid amounts of up to ? 75 and a more recent campaign at the beginning of 2012 when Costa collaborated with the Spirit Pub Company which ensured that Costa coffee would be used in its restaurants chains including Chef & Brewer and Flaming grill. Costa has used many forms of media to advertise their campaigns to the public. One method used to inform customers was through the use of television advertising in 2008 whereby Costa launched its first ad. The advert helped to illustrate the â€Å"superiority of Costa’s products† and according Reynolds (2010) its message was that â€Å"the brand is on a mission to save the world from mediocre coffee and seven out of 10 coffee lovers prefer Costa†. Other forms of media used by Costa include Billboards as it can be seen by many commuters within the UK by their use of big bold writing and minimal distraction of the main message. Their billboards are distinctive as they have a continual theme colour, text and logo, which are recognised by customers. Our approach to our marketing campaign is to use alternative uses of media to portray our message, including the use of the Internet, as it is a popular form of media used in today’s society. We aim to use Facebook and Twitter to advertise our campaign and the company as a whole as it covers a large demographic. 7. Distribution strategy Costa operates in the UK through its own coffee shops, franchises and wholesale outlets. On the18th of October 2011, Whitbread stated that the number of Costa UK stores had risen from 1,217 in March 2011 to 1,302 in September 2011, including 95 openings and ten store closures. In comparison, Costa International increased its stores from 654 to 701 during the same period, including 72 openings and 25 closures. Meanwhile Costa Express/Coffee Nation units increased from 877 in March 2011 to 934 in September 2011, taking account of 79 openings and 22 closures. These units are partnered with service station operators such as Moto, Esso and Welcome Break, retailers like Tesco and The Co-Operative and foodservice group Compass (Mintel 2012). In a market with low loyalty levels, advertising and promotion is important in keeping brands in the forefront of consumers’ minds. Costa Coffee looked to sustain an emotional response among consumers with the marketing supporting its launch of Costa Light variant in autumn 2011 through an advertising campaign that used slogans such as ‘All the love, none of the handles’ and ‘Extra feel good in every cup’ (Mintel 2012) Customers were also encouraged to see the lighter side of life with its Costa Light Comedy Challenge competition. Costa’s aim was to showcase up-and-coming comedians by asking them to submit a one-minute film via its website. A public vote then saw the top ten entries from five regions go through to a further round to be judged during one-off events across the UK, with the campaign finally culminating in two regional winners performing at The Comedy Store, London (Mintel 2012). Costa Coffee’s distribution system is broad with a balanced portfolio across high streets, retail parks, concessions, airports, rail and other travel hubs as well as an increasing number of stores in new locations such as universities and hospitals. Innovative distribution channels, such as Costa Express and Drive Thru are developed. They will extend the brand’s reach and increase accessibility for the customer (Whitbread, 2010). 7 8 The Marketing Profession Andy Harrison, chief executive of Whitbread said that popping out for a coffee has become a â€Å"firm fixture† of peoples’ lives. â€Å"Coffee culture has grown massively over the last five to 10 years – people have a real demand for quality coffee and a choice of different coffees,† he said. â€Å"When I was kid everyone wanted a Nescafe – that has definitely changed. † (The Guardian 2011). 8. Pricing strategy. Costa Coffee is a well-known, high valued and trusted cafeteria all over the world. They offer wide range of high qualitative coffee drinks and food, excellent services and relaxing atmosphere. Costa relies on their superiorities and offer comparatively higher prices because they have realized that the luxury comes with the price. Costa Coffee offers two sizes of drinks – medium and large and the price difference between them is not significant. In this way they encourage their customers to buy the bigger size, because the amount of the drink is bigger and is on almost the same price as the medium one. But even the medium size of cappuccino is served in a cup with the size of soup bowl, so Costa Coffee has a reason to charge a relatively higher price because of the value they give, even though in most cases customers do not need such a big amount of drink although they have to pay for it. In this way, Costa is able to sell cheaper coffee to regular customers, who are aware of the amount of the drink (with elastic demand) and sell more expensive coffee to infrequent visitors, therefore the cafeteria makes big profit from each cup of coffee. This is the corporate strategy and how Costa found a way to charge comparatively higher prices than most of their competitors. This strategy has some disadvantages and threats such as the present credit crunch, which might affect the sales and the budget of Costa Coffee as they target middle and upper middle class, therefore in the time of recession customers may prefer some of the cheaper competitors. 9. Pricing strategy that we will adopt – competition based pricing strategy One of the biggest advantages of the †Competition based pricing strategy† is that in the same time you are focused on your business and objectives and on the competition’s strategies. Once you understand what the competition is doing, you have the chance to do everything better and to gain a competitive advantage (Jobber 2008), therefore to increase the number of customers and to gain bigger market share. There are three types on competition based pricing methods: †¢ †¢ †¢ Price your product the same as the competitor Set your price to increase customer base Seek larger market share through price Compared to Costa Coffee we are fairly new to the market so it would be more appropriate for BESO to adopt the †Competition based pricing† as a strategy that will allow us to grow fast as competitive brand. In order to achieve biggest results we will match/mix the three competition-based pricing methods. BESO will offer similar products as/like the Costa’s products but on lower prices, therefore BESO’s market department must always be aware of what the competition is offering in order to provide better value for money. In this way BESO will has the opportunity to outline its advantages as comparing similar products as those of the competition but on lower prices (even pence). Once customers understand our priorities they will use to come to BESO as a place, which offers better value for money, 8 9 The Marketing Profession. therefore we will increase our market share (Palmer and Hartley 2006). In terms of increasing customer base, the process is similar to market penetration, we have to select a price that will beat the competition and doing that we will motivate customer to notice our products and to make a purchase decision. Market penetration pricing works well in the introduction stage of the product life cycle and in a highly competitive market, as you increase the production some of your costs will decrease. During the next stages of the product life cycle the price can be increased (Jobber 2010). The easiest way to increase the market share of BESO is to select prices that will attract and hold as many customers as possible (depend on target). It is recommended to adopt the †Market – share pricing† after the business achieved market penetration, because they are linked as the market share happens when large volume of products are sold. So it is better if things happen step by step. And finally the market share is calculated by dividing the amount of each company sells out of the total market and in this way the market leader is determined. 9. 1. Disadvantages of †Competition based pricing† †¢ †¢ †¢ There is a danger to ignore your own production cost if you focus too closely on the competitors’ prices. It takes more time to research and update competitors’ information. Competitors also can copy whatever price you select. 10. Customer service Loyalty is particularly low in the coffee shop market, making customer retention a key area of improvement going forward (Mintel 2012). At the start of 2012 Costa Coffee launched the ‘Just How Do You Like Yours? ’ campaign. It aims to highlight the customizable elements of its products, a key differentiator to its lower-priced non-specialist competitors such as EAT and Pret A Manger. A clear pricing strategy was also included in order to appeal to consumer’s sense of value for money. For example, customers can now add an extra shot of espresso or sugar-free syrup shots to their drinks for 35p per unit. Also, in 2011 Costa Coffee launched gift cards (Mintel 2012). Although consumers state that convenient location is more important to them than the brand of coffee chain, operators can still capture consumers’ attention through qualities other than price. For example, two in three users think that quality is the most important decision-making factor when choosing where to buy hot drinks, whilst nearly half disagree that they usually choose the cheapest venue. However, with so many brands trading off of a quality positioning, operators have to ensure that they are differentiating themselves on additional levels, hence the trend towards lifestyle branding in the wider eating out market (Mintel 2012). Costa Coffee’s reputation for excellence applies not only for the exceptional coffee but also the insistence on perfect service. â€Å"Recruiting and retaining highly motivated and talented people is essential and great emphasis is placed on improving the skills, expertise and 9 10 The Marketing Profession performance of our people through award winning, industry-leading training and developing programs† (Mintel 2012). 11. Costa Coffee’s attitude towards environmental issues Consumers are extremely careful about environmental issues, trying to buy environmentally friendly food and drinks. Most of the customers feel that it is their duty to save the environment in order to live healthier. That is why most companies are under a lot of pressure to change their attitude towards the environment most often related to greener, packaging solutions, recycling and many others. Costa Coffee is the first UK coffee chain buying beans from Rainforest Alliance Certifiedâ„ ¢ farms. From October last year, almost 100% of the coffee beans for Mocha Italia blend are from certified sustainable farms. Costa Coffee is also a member of UK Paper Cup Recycling Committee, their cups are made from sustainable sources and that’s saves about 1,100 trees a year. The ingredients from which the cups are made of are all from iconic recyclable material and are made using only certified sustainable pulp. Vegetable Costa Coffee is also concerned about its coffee-growers and in 2006 it registered a Costa Foundation, dealing with the improvement of the welfare of coffee-growing places like Colombia, Costa Rica, Ethiopia, Guatemala, Uganda and Vietnam. Costa Coffee is also a partner with Cafechurch network, supporting local community. The organization deals with environmental issues, fair trade, divorce and stress problems and others. People are feeling well, being part of a great atmosphere, live music, good communication, and a lot of interviews, having the opportunity to understand more about the Costa Coffee Foundations. 12. The competitor’s CSR activity Costa Coffee is not achieving basic standard of Corporate Social Responsibility (CSR). The coffee company does not give a specific data for the carbon footprint. Its environmental data is part of the environmental data of its parent company-Whitbread. 13. What is your attitude to CSR/environmental issues going to be? The aims that Costa Coffee manages to do are quite a lot. Some of the first ones are: †¢ †¢ †¢ †¢ Developing Costa Coffee’s energy & environmental strategy. Managing carbon reporting and ensuring compliance for CRC. Maintaining the ISO50001 system. Working with manufacturer’s waste contractors and NGO to improve takeaway cup recycling. 10 11 †¢ †¢ The Marketing Profession Developing Costa Good Together CR programme . By 2012/13 Costa Coffee aims to help 15, 000, providing them access to education. That target will help to bring together the communities, helping adults to find jobs and trades. The coffee chain aim is to raise ? 750,000 alone during 2012/13. Costa Coffee will try to dedicate Energy & Environment Manager in Costa Coffee. That will be useful, trying to insure more control and to organize the best structured plan for the company. Costa’s cardboard cups are not recyclable, even though the cardboard can be recycled. The other ingredient in the cardboard cups, the ink and the glue, cannot be recycled. The target environmental plan of Costa Coffee is to use vegetable ink and degradable glue on its cups. Costa Coffee is raising money to build schools in regions where a lot of coffee farms take place. There are already 22 schools in developing countries. That makes a big difference for a lot of young people who have the opportunity to study. Costa Foundation is also taking care for the supplement of special healthy nutritious meals and laptops for the children. †¢ †¢ †¢ 14. Conclusion Based on the researches and analysis that have been done BESO has a great potential to use Costa’s disadvantages and to convert them into our opportunities for prosperity. Offering similar products as those of Costa Coffee but on lower prices and in the same time launching our own products (BESO’s cupcakes) is a good strategy to gain a competitive advantage. Slight changes in the interior design of our cafeteria would be refreshing and a good way to attract new customers. Furthermore increasing our advertising activities would be an opportunity to remind our customers and in the same time to inform our new potential customers about BESO’s fantastic services and great value for money. 15. References Baker S. (2003), New Consumer Marketing, West Sussex, John Wiley & Sons Ltd Cooper D., Schindler P. (2011), Business Research Methods, New York, McGraw – Hill Education Economics Help (2008), Costa Coffee UK and Sales Techniques. Available at: http://econ. economicshelp. org/2008/08/costa-coffee-uk-and-sales-techniques. html [Accessed: 20th March 2012]. Government of Alberta (2012), Methods to Price Your Products. Available at: http://www1. agric. gov. ab. ca/$department/deptdocs. nsf/all/agdex1133#competition [Accessed: 20th March 2012] Jobber D. (2010), Principles and Practice of Marketing, London, McGraw – Hill Education 11 12 The Marketing Profession Kotler P. , Armstrong G. (2006), Principles of Marketing, The United States of America, Library of Congress Cataloging-in-Publication Data LinkedIn (2011), Costa Coffee Energy and Environment Manager at Whitbread. Available at: http://uk. linkedin. com/pub/ollie-rosevear/14/672/948 [Accessed: 20th March 2012] Mintel (2012), Brand Communication and Promotion. Available at: http://academic. mintel. com/sinatra/oxygen_academic/search_results/show&/display/id=59 0036/display/id=611992#hit1 [Accessed: 20th March 2012] Mintel.

The Role of Super PACs in US Politics

The Role of Super PACs in US Politics A super PAC is a modern breed of a political action committee thats allowed to raise and spend unlimited amounts of money from corporations, unions, individuals, and associations to influence the outcome of state and federal elections. The rise of the super PAC was heralded as the beginning of a new era in politics in which elections would be determined by the vast sums of money flowing into them, leaving average voters with little to no influence. The term super PAC is used to describe what is technically known in federal election code as an independent expenditure-only committee. They are relatively easy to create under federal election laws. There is about 2,400 super PACs on file with the Federal Election Commission. They raised about $1.8 billion and spent $1.1 billion in the 2016 election cycle, according to the Center for Responsive Politics. Function of a Super PAC The role of a super PAC is similar to that of a traditional political action committee. A super PAC advocates for the election or defeat of candidates for federal office by purchasing television, radio and print advertisements and other media. There are conservative super PACs and liberal super PACs. Difference Between a Super PAC and Political Action Committee The most important difference between a super PAC and traditional candidate PAC is in who can contribute, and in how much they can give. Candidates and traditional candidate committees can accept $2,700 from individuals per election cycle. There are two election cycles a year: one for the primary, the other for the general election in November. That means they can take in a maximum of $5,400 a year half in the primary, and half in the general election. Candidates and traditional candidate committees are prohibited from accepting money from corporations, unions, and associations. Federal election code prohibits those entities from contributing directly to candidates or candidate committees. Super PACs, though, have no limitations on who contributes to them or how much they can spend on influencing an election. They can raise as much money from corporations, unions, and associations as they please and spend unlimited amounts on advocating for the election or defeat of the candidates of their choice. Some of the money that flows into super PACs cannot be traced. That money is often referred to as dark money. Individuals can mask their identities and the money they give by contribution first to  outside groups including nonprofit  501[c] groups  or  social welfare organizations  that go on to spend tens of millions of dollars on political ads. Restrictions on Super PACs The most important restriction prohibits any super PAC from working in conjunction with a candidate its supporting. According to the Federal Election Commission, super PACs cannot spend money â€Å"in concert or cooperation with, or at the request or suggestion of, a candidate, the candidates campaign or a political party.† History of Super PACs Super PACs came into existence in July 2010 following two key federal court decisions that found limitations on both corporate and individual contributions to be unconstitutional violations of the First Amendment right to free speech. In SpeechNow.org v. Federal Election Commission, a federal court found restrictions on individual contributions to independent organizations that seek to influence elections to be unconstitutional. And in Citizens United v. Federal Election Commission, the U.S. Supreme Court decided that limits on corporate and union spending to influence elections were also unconstitutional. â€Å"We now conclude that independent expenditures, including those made by corporations, do not give rise to corruption or the appearance of corruption,† Supreme Court Justice Anthony Kennedy wrote. Combined, the rulings allowed individuals, unions and other organizations to contribute freely to political action committees that are independent of political candidates. Super PAC Controversies Critics who believe money corrupts the political process say the court rulings and creation of super PACs opened the floodgates to widespread corruption. In 2012, U.S. Sen. John McCain warned: I guarantee there will be a scandal, there is too much money washing around politics, and it’s making the campaigns irrelevant. McCain and other critics said the rulings allowed wealthy corporations and unions to have an unfair advantage in electing candidates to federal office. In writing his dissenting opinion for the Supreme Court, Justice John Paul Stevens opined of the majority: At bottom, the Courts opinion is thus a rejection of the common sense of the American people, who have recognized a need to prevent corporations from undermining self-government since the founding, and who have fought against the distinctive corrupting potential of corporate electioneering since the days of Theodore Roosevelt. Another criticism of super PACs arises from the allowance of some nonprofit groups to contribute to them without disclosing where their money came from, a loophole that allows so-called dark money to flow directly into elections. Super PAC Examples Super PACs spend tens of millions of dollars in presidential races. Some of the most powerful include: Right to Rise, a super PAC that spent more than $86 million supporting  former Florida Gov. Jeb Bushs failed bid for the Republican presidential nomination in 2016.Conservative Solutions PAC, which spent nearly $56 million supporting U.S. Sen. Marco Rubios failed bid  for the Republican presidential nomination in 2016.Priorities USA Action, which spent more than $133 million supporting  Hillarys Clintons bid for the Democratic presidential nomination in 2016 and backed President Barack Obama in 2012. Another prominent pro-Hillary super PAC is Ready for Hillary.New Day for America, which spent more than $11  million supporting Ohio Gov. John Kasichs campaign for the Republican presidential nomination in 2016.

Tale tell heart (edga allenr poe) Research Paper

Tale tell heart (edga allenr poe) - Research Paper Example It is a graphic novel that relates how a man kills another man, and yet is convinced that he is not mad. The story opens when an unnamed narrator says that he is not insane, but nervous. He is of the view that the disease afflicting him has made his senses sharper. He talks about an old man who has never harmed him; yet the old man’s blue eye frightens him. The narrator observes the old man closely and one day, he murders him. He cuts the body into pieces and hides them under the floorboards. Soon, he starts hearing sounds coming from the floorboards. The sounds are that of a heart beating and the narrator thinks that it is the old man’s heart. When the police come, the narrator gets scared that they will hear the thumping of the heart. Caught in his vacillating emotions, the narrator panics and admits the crime (Jackson 176). After reading the story, it can be suggested that the hypersensitivity of the narrator was the reason for his downfall. This essay aims to reflec t upon this hypothesis and establishes the extent to which the dramatized and exaggerated emotions of the narrator culminate in him owning up to his crime. The essay provides three lines of argument and follows them up with a conclusion. The dramatized emotions of the narrator are an important indicator of his hypersensitivity. In the opening sentences of the story, the narrator claims to be nervous, not insane. Throughout the story, the narrator tries to justify the rationality of his actions by refuting that he is mad. He considers himself innocent even though he murdered a man, who has never harmed him. The narrator does not kill the man to gain any benefits. He is spurred into action by the blue eye old man. The narrator is indeed mad and the accrual and buildup of emotions of the period of time exceeds the tolerance threshold of the narrator, such that he is unable to hide his secret any longer. Bloomfield and Costa assert that the story is

Economic Geography Essay Example | Topics and Well Written Essays - 500 words - 2

Economic Geography - Essay Example The first aspect of economic geography is depicted by the presence of international trade of solar panels between the Chinese firms and the American customers. The fact that products are manufactured in a different locality from one it is being sold at, is a great example of the aspect of economic geography. Additionally, the article states that Chinese firms are opting to assemble their products with parts bought from a different location. This, strangely enough, guards them against being impacted by the tariffs. This change in location for acquiring raw materials is also an aspect of economic geography. Aside from this rather clever tactic, other firms are opting to increase their interaction with their foreign supply chains. Simply, they ship their components to foreign countries to be manufactured into cells only to ship them back to china. As such, before the product reaches the final consumer it would have transverse between three or more countries. Simply put, the Chinese products have their components manufactured elsewhere, and then the components are in turn assembled in a different country and finally, the finished product is sold in a different country. This intrinsic web of change of localities is an excellent illustration on economic geography. This article offers two contradictory assertions, these being based on the overall impact of the tariffs. The article gives conclusive evidence backing this stance. The decision by the commission seems to be ill-informed.